Fridge Magnets and Other Unsexy Ideas

Fridge magnets work. Stickers work. Flyers work. But as marketers we never think of them, or if we do, we never suggest them. Small business owners do. And they do because they’re cost effective and get results. For us, they’re just not sexy enough, not new enough not “techy” enough, whatever.

We work in an industry obsessed with creativity and ‘one-upmanship’ which brings out the best and the worst in us. It’s a dangerous place to be where proven solutions aren’t brought to the table due to fears of how you’ll be perceived for bringing them up or how the agency will be perceived for executing them.  We are after all here to solve problems. Problems don’t care how sexy their solutions are.
(I had an image of a fridge full of magnets here but took it down cos it was too ugly.)