Biggest Stop Animation in the World – (But Nokia Still Sucks)

Gulp. The world’s largest stop-motion animation shot on a Nokia N8. from Nokia HD on Vimeo.

Biggest Stop Animation in the World – (But Nokia Still Sucks)

To promote the Nokia N8 Nokia have launched the “World’s Largest Stop Motion Animation.” 

How much did this cost? 

What’s the ultimate goal here? Obviously they want to communicate the quality of their camera. But who the hell cares? What’s the endgame?

Increase sales? Branding? Loyalty?

Why?

What happens if this campaign succeeds in trial, or product research? 

The answer: People will be led to a second-rate product and their perception of Nokia will be harmed.  

So why bother launching at all? Divert the money on launching beautiful expensive campaigns like this into R & D. Develop a product that is ready to compete with the likes of the iPhone and Android, THEN create the campaign. 

Take a loss on the N8.

By talking it up you’re only shooting yourselves in the foot.

You’re not ready to talk.