Answer our Problems Instantly or We’ll Move On

When a salesman doesn’t pick up his phone. When a news article is too long. When you have to fill out too many details. When delivery time is less than overnight. When a service cant be explained in three steps…

We move on.

With the near infinite information and subsequent choices the internet has delivered us, businesses and content creators have windows of opportunities with their customers that are getting smaller everyday.

We’re at information overload. We need answers to our problems instantly or we’ll look elsewhere.

Curation, the hot topic of the moment, will help solve the problem of noise. So if you’re good enough to be given your chance to speak, you’d better speak in a way that allows for the impossibly short attention span of your customers.