Roast Duck & The “Yes!” Moment

My friend and I share a strange sense of humour. We can spend hours conjuring up characters with exaggerated personalities that are loosely based around our own perverted beliefs, values and idiosyncrasies. Recently we’ve noticed that sometimes these characters influence our decision making in the real world. Last night for example I was at a Vietnamese restaurant and someone at the table asked, “Should we order some duck?”

My thought process went like this:

Question: Do I want duck?

Visualisation 1:  I picture an overweight 19th century aristocrat sitting down to a feast of rich gamy meats.

Visualisation 2: The same man later suffering from gout.

Translation: Wealth, Power, Slight Political Incorrectness

Decision :  “Yes!” (…I definitely want to be a part of this)

We laugh uncontrollably about what images sometimes pop into our heads that end up influencing our decision. The “Yes!” (…I definitely want to be a part of this) moment is marketing.

The questions are:

1. How is your brand being envisioned in your target market’s mind? 

2. What will it take for your brand to be envisioned as a “Yes! (I definitely want to be a part of this) brand?