Billboard magazine asks people to prove they’re fans

Another day, another ‘vending machine-esque’ advertising activation. This time, it’s Billboard Magazine in Brazil with the “Fan Check Machine”. Doubling as a bus shelter ad, the machine promotes the latest Billlboard magazine and asks the passers by to prove they’re fans of the featured musician on the cover. Users connect their iPhone to the ad and if the user has more than twenty songs by the featured artist, they’re rewarded with a free copy of that week’s magazine.