American Express and TripAdvisor Partnership – Smart For All Involved

It’s good for all involved. That’s when you know you’ve got a partnered promotion/program that will work. Amex and TripAdvisor have just launched one. Amex customers can login to a special portal of TripAdvisor where they can collect rewards for reviewing places they have actually used their card at. It’s all laid out in front of them, ready to write, ready to collect. The result? The Amex ‘reward hungry’ customer is happy (rewards are a massive deal in the US) and Amex is now a more attractive offer.

The reviews have a special Amex logo that lives next to them on TripAdvisor that acts as a qualifier that the reviewer has actually been there. The result? TripAdvisor and TripAdvisor customers are happy with increased quality of comments, American Express are happy with increased impressions and ‘luxury’ brand positioning.

It’s smart, but it’s not perfect. Once TripAdvisor can add the badge next to comments more seamlessly (without having to login to a separate portal) that’s when you’ve got a real win.