#MomaNapkin, Share a Coke and Sustainable ‘Talkability’

It’s one thing to come up with an idea that generates ‘talkability’. It’s another to come up with an idea that creates ‘sustainable’ or ‘continual’ talkability. Coca Cola cracked it with Share a Coke, a new photo opportunity and person to tag with every purchase, the clever students at Miami Ad School have cracked it with the #MomaNapkin concept, a new reason to snap a photo after every meal.