ROLE: Comms Strategy, User Experience

AWARDS / ACCOLADES: 4MM+ views, 60MM Earned PR Impressions, 2nd highest spike in social mentions on Adobe Digital Index

CLIENT: CarMax

Slow Clap, Slow Bark, Super Bowl 2014

If the Super Bowl has a puppy version, why don’t Super Bowl commercials have puppy versions?

 


Mashable_CarMax-Recreates-Its-Super-Bowl-Ad
 

Lach_Hall_car_max_slow_clap_superbowl

 

Lach_Hall_CarMax_SuperBowl_Slow_Clap_Adweek_How-Did-Oscar-Mayer--Spotify-and-JCPenney-Score-During-the-Big-Game----Adweek

 

Lach_Hall_Fast_Co_See-CarMax-s-Tribute-to-The-Slow-Clap--In-Both-Human-and-Puppy-Versions---Co.Create---creativity---culture---commerce

 

Lach_Hall_Huff_Post_CarMax-Super-Bowl-Ad-Tips-Hat-To--Rudy---Shows-Us-How-Awesome-Life-Would-Be-With-More-Slow-Claps

 

postman2

puppy-bike

puppy-cheerleaders

puppy-end

puppy-fireman