ROLE: Co – Cre­ative Con­cept, Comms Strategy

AWARDS / ACCOLADES: The Effies – Silver, Cannes finalist, Creativity Pick of the Day, three days trending on Youtube top 10 global most popular videos, 4.5MM views in 4 days, national coverage on ABC World News.

CLIENT: NYC Rescue Mission

OVERVIEW

In this social experiment, unsuspecting people walked by relatives pretending to be homeless. Would they notice their family members? Or have the homeless become invisible? The video took people to a website “makethemvisible.com” that showed the real faces of the New York homeless, told their stories and prompted donations.

 

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