ROLE: Creative Concept, Communications Strategy

AWARDS: CommsCon Grand Prix Australian PR Campaign of 2012 , Best Use of Small Budget  MFA Awards, Cannes Lions Finalist 2013 (PR),  2 x Effie Finalist (2013), Top 5 Crowdfunding Campaigns 2012 , ADMA Award FMCG – Bronze, Most Innovative Use of Social Media – CommsCon,  Best Inverstor/Community Relations Campaign (CommsCon), Bestadsontv – Best Interactive

OVERVIEW:

Who Gives a Crap is an ethical toilet paper company who give 50% of their profits to sanitation projects in developing countries. They needed a way to launch their business and raise $50K to place their first bulk order, all with a marketing budget of $0.

We created the world’s first live streamed crowd-funding campaign. The CEO sat live on the toilet refusing to get up until $50K was raised.

The campaign generated global coverage in 177 publications and over 2.5 million social impressions. The combination led to 77,000 website visitors, $50K being raised in 50hrs and the prestigious title of being named one of the top crowd-funding campaigns of 2012.

 

 

• Comms Strategy
• Creative Concepts