Digital Strategy: Small Nibbles lead to Bigger Bites

Digital Strategy: Small Nibbles lead to Bigger Bites

HBO get it. When there’s infinite choice, attention span is the issue. Fans want more but they want more on their terms. They want to take a nibble first then decide if they want to take a bigger bite. 

To promote the final season of Entourage, HBO have released a series of 1 min juicy interviews with popular characters from the series on Youtube. The micro interviews are short enough to warrant your time and interesting enough to make you want to view a few more. After three or so they’ve got you. You find yourself searching for more Season 8 content and wanting to tell your friends that it’s coming. 

This is how the process went for me. 

1. Discovery via Twitter feed

2. Watched three micro interviews on Youtube

3. Post on my friend’s Facebook wall that Season 8’s coming with a Youtube link. 

4. Google Season 8 Entourage, taken to HBO site that has more in depth extra content.

5. Mental note to stream the half hour special later tonight.

Outcome: I’m aware, I’ve been entertained, I’m informing others and I’m looking forward to the next season.