Hope Soap: A Powerful Motivator for Kids to Use Soap

Kids are often reluctant to use soap. This is true all around the world. The difference? While the consequences for a kid in say Australia not using soap might be trivial, the consequences for those in developing countries can literally be deadly. To help prevent diseases such as Typhoid, Cholera, Diahorea and Pneumonia creative agency Y&R in collaboration with non profits Safetyt Lab, Dare to Share and Blikkiesdor4hope in South Africa have come up with Hope Soap – a genius way to help motivate children to use soap. Cased inside Hope Soap is a small toy. The more a child washes with soap the closer he/she gets to ‘unlocking’ the toy. Simple and brilliant.