Mike Lazerow on Future of Social Media

“The future of social media is the core of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially. The next three years will about the enterprise side of social, and how companies engage and grow their businesses by tapping into these massive platforms.

It’s an era where customers, vendors and partners are no longer anonymous segments that you ‘source,’ ‘manage’ and ‘market to.’ They are people. People you connect with. Talk to. Advocate for. Listen to. And if you’re lucky, they sell for you, solve problems for you, defend you, listen to you and build your business for you, one conversation at a time, while you sleep.”

Mike Lazerow – Founder, Chairman and CEO at Buddy Media