QR Codes on Bananas – Really Really Smart

The Ecuadorian government has just launched a tourism campaign that could be the smartest use of media this year – QR codes on bananas.  Recognizing their inability to afford traditional campaigns in developed countries, the tourism body has placed stickers containing the message “Visit Ecuador” alonside a QR code linking to a promotional website on 24 million tonnes of bananas destined for their target customers hands. Brilliant.